Why Instagram?
• Because it costs you zero bucks to start and grow on Instagram.
• Because it’s unique than any other social media platform in terms of organic growth.
• Because it’s the most used social media platform as of now.
How to start?
• Define a niche first.
Business or creator?
• Depends on the type of content you will deliver.
• There are some little differences in the insight dashboard, that’s it. But…
• I will prefer to go with the algorithm.
• Example: This Pandemic Period
What is algorithm?
• The more the reaction in first few hours, the more will be the reach.
• The more the reach the more will be the reaction.
• The more the reaction, the more it will go in the explore.
• The more it goes into the explore, the more followers you will get.
How to use hashtags?
• Post-30; Story- 10
• Make10 sets; Don’t repeat hashtags
• Think about the competition
• Avoid spam hashtags; 500k-1M is the best
• Hashtags work differently for different type of content.
Then what’s explore?
• Explore can bring overnight fame, that’s true.
• The more saves on the post, the higher the chances to get into explore.
• Hashtags gives you likes but explore gives you followers.
• Useless hashtags to get into explore.
How to make a post?
• Think about two things: Saves and Shares
• Saves -> Valuable
• Shares -> Relatable
• Research: Do it; Don’t do it
• Make post on questions, numbers, personal experience, curious topics and…..
Tools to make a post?
•For pics, icons, illustrations: Shutterstock, Deposit Photos, Pixbay, Unsplash, Pinterest, icons8, Envato, google photos.
•For PNG images- remove.bg, Pngtree
•For creating post: Figma, Canva, Keynote, Adobe, Powerpoint.
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